JNBY by JNBY Launch - INNOVATION, EDGE, AND FUN FOR KIDS

JNBY's newest line of clothing is the children’s collection aptly called JNBY for JNBY (Just Naturally Be Yourself).

JNBY is considered to be the first true fashion brand in the industry based out of China. As a fashion leader JNBY has been on the market since 1999 and has now grown to a over 600 retail store operation running three major labels JNBY women’s wear, Crouqis menswear and now in its first year the JNBY by JNBY children’s wear.

Founded in Hangzhou China, JNBY has a presence in major cities including Shanghai, Moscow, Tokyo, Singapore, Marbella Spain, New York, and Vancouver to name a few.

With innovative designs and a modern approach in dressing children, the line is fresh and new to the market. Detailing and fabrics are key with fine wools and silks cut in rompers and swing dresses and skirts. The line is unisex and is as playful and forward thinking taking notes from its mother brand JNBY.