In New Generals' Spring Summer 2011 collection keywords are fantasy and bigger bolder graphics. Besides New Generals’ typical graphic prints there are larger prints that break the boundaries and imaginative illustrations in the Artwork line.
As something new the collection introduces (a few) colours in the collection. The collection has been expanded to include short-and long-sleeved T-shirts in addition to the underwear collection.
The 5 generals, Butterfly, Beetle, Ladybird, Dragonfly each unfold their own personality in the cool designs and illustrations. The Generals stimulates children's imagination and opens a world of thoughts and creativity.
New Generals clothes are made of 100% Global Organic Textile Standard (GOTS) certified organic cotton that is deliciously soft against the skin and gentle on the environment.
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