Online children's retailer MiniWardrobe.com is launching MiniDresser, a uniquely fun fashion Pick and Mix, unveiled to encourage kids to develop their inner stylist.
Items of clothing can be virtually combined on an illustrated MiniWardrobe Mascot
Mannequin, allowing the user to create outfits made up of a variety of international brands, mixing and matching, to create a unique look.
MiniWardrobe.com offer a spectrum of clothing and brands, including Mini A Ture (Denmark), Toffee Moon, Kissy Kissy (USA) and organic label Kite Kids, so there are hundreds of style combinations to be discovered.
Children can then accessorise using virtual stickers and images. The finished outfit can be shared on social media sites or emailed on to friends and family either as a style-share or as a gentle hint.
MiniWardrobe founder Caroline Kendal elaborates, "Now children's virtual clothes
shopping has come to life! Because we aim to provide the broadest range of looks and styles we, therefore, feel that our collections could provide a great basis for inspiring our customers' creativity, and developing sense in children."
This creativity will be acknowledged and children can earn points, by compiling interesting outfits, through competitions arranged around them. However, company founder Per Larson explains, "Our MiniDresser is a fantastic tool for everyone, but is especially beneficial for the kids. We wanted to give them a new, fun and exciting way to explore fashion and what better way to do this than building their own virtual wardrobe fill with outfits they have created?"
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